Alex Rushin Consulting (ARC)

SERVICES

Creative Solutions That Drive Success

Branding

Helping companies and high-profile talent curate their brands, elevate visibility, and maximize profitability.

Marketing

Helping companies and high-profile talent curate their brands, elevate visibility, and maximize profitability.

Media

Helping companies and high-profile talent curate their brands, elevate visibility, and maximize profitability.

ABOUT ME

Alex Rushin

NYC-based branding, media, and marketing strategist blending fearless creativity with sharp strategy. With a background in pro sports and 60+ clients across entertainment, fashion, tech, and beyond, Alex brings bold ideas to life that move culture and revenue. From icons like Future to cardiovascular stents (seriously), he builds brands that break through and leave a mark.

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MY WORK

Digital Marketing Strategist

Say a Little Prayer - Movie

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Branding, Art Direction

Future & King Combs Collab

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Creative Consultant

Rich the Kid x NBA Youngboy

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PRESS HIGHLIGHTS

Austin Carr

April 3, 2025

The Bloomberg article highlights Alafia AI's efforts to bring supercomputing power directly to desktops, particularly in healthcare and research environments, facilitating faster and more efficient AI-driven workflows.

Kathy Park

March 10, 2023

Kathy Park, a partner at Andra Capital, shares career lessons from 25 years in finance, emphasizing the importance of building networks, seeking mentorship, self-advocacy, and taking early career risks—especially for women and minorities navigating a traditionally male-dominated industry.

Misaja Subasinghe

May 23, 2024

Microphone Check: The Hidden History of Hip-Hop, a new documentary by Tariq Nasheed, spotlights overlooked pioneers who helped shape hip-hop's origins in the Bronx. Through rare footage and interviews, Nasheed challenges mainstream narratives, critiques the genre’s corporatization, and calls for greater diversity and recognition within hip-hop.

Daniel Matthews

October 27, 2023

College football player Carter Hogg has invented the G8RSkin, a 5mm-thick balaclava that early tests show can reduce concussion risk by up to 60%. Inspired by his brother’s career-ending injury, Hogg is now working with the NFL and expanding his innovations to shoulder pads, cleats, and other sports gear to improve athlete safety and performance.

Alex

Rushin

Creative Solutions That Drive Success

Branding

Marketing

Media

Alex Rushin

Say a Little Prayer - Movie

Future & King Combs Collab

Rich the Kid x NBA Youngboy

I'm here to help make it cool & make it rain. Let’s work!